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💡 Overview
Why content?
- Establish the AID identity. We communicate our community values and the narrative behind American Industrial Dynamism (read:Mission)
- Establish AID credibility and thought leadership on American Industrials. We build social and intellectual capital needed to rally resources to restore America’s industrial base.
- Direct attention and help solve the problems our community is facing. We amplify the voice of our members to find synergies and solutions to their critical problems.
- Increase the depth and breadth of our network. We develop meaningful relationships with our direct (engineers, designers, founders) and indirect stakeholders (policy, government)
- Inspire individuals to join the community and be active contributors to our mission. We believe in American Industrial Greatness and need others to believe and help build restore this vision too.
What?
We own 3 main products in this team: Twitter, Live discussions and a Newsletter.
Tweets
AID: live discussions
Newsletter
https://www.figma.com/file/o8DCUpOQrTCvNLpnMjiq1D/Untitled
How?
Individuals take on projects and tasks based on their interests.
We meet weekly to ideate, plan and discuss progress.
Content: Weekly Outcomes
Content Team Meeting Minutes
Content Team Calendar
Where?
#discussion-planning in Discord
Goals and key metrics
1. Growing our audience. At this stage we are focused on amplifying our reach and finding supporters of our community.
2. Establish credibility and thought leadership on American Industrials. We want to be the goto group to have quality and consequential discussions around American Industrials.
See page below for our guiding metrics.
Note: We don’t care as much about hitting a metric, we care about expanding our reach to the right audience.
Key metrics
Who
DRI: @Pablo Felgueres
Contributors: Anand, Andrew Kirima, BUILD_OR_DIE, Eloos, <add your name>
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Projects: Content Team
Newsletter/podcast